Oh, joy. Another Zoom meeting. At first it was kind of a novelty. With all the uncertainty over Covid-19, Zoom meetings were (and still are) a great way to stay safe while still being productive. Needless to say, after a long year of them, Zoom meetings don’t hold the thrill they once did. You’re tired of your living room walls, the bad connections and the technical glitches that inevitably crop up. If that weren’t enough, gazing at your coworker’s same boring background day after day is starting to drive you mad.
Yes, Zoom burnout is a real thing. Even with some hopeful signs that the pandemic finally be ebbing, these new virtual meeting houses aren’t going away any time soon. So how do you cope with Zoom burnout in the meantime?
on Tuesday, 13 April 2021.
Posted in Business Strategy, Insights
Contrary to what many may assume, marketing is not purely a creative practice. Successful marketing campaigns rely heavily upon data to realize that favorable outcome; and one of the data points you need to understand is Return on Investment, or ROI.
ROI refers to the amount of money you earn as a result of an investment. Let’s look at an example:
on Tuesday, 30 March 2021.
Posted in Insights
Remember the days when wearing a mask as you walked into a bank was a bad thing? Now you’re asked to leave if you don’t have one. There’s no doubt that the Coronavirus pandemic has changed a lot of things. If you’re one of those people working from home these days, those changes are readily apparent. You may miss the human interaction, the banter with your coworkers or the sense of camaraderie that just can’t be replicated with a sterile Zoom call. On the other hand, you probably don’t miss those brutal morning commutes. There’s something to be said about spending the day in your living room in your pajamas and still being productive.
on Tuesday, 16 March 2021.
Posted in Insights
Choosing the right athletic shoes can mean the difference between enjoying your run or workout and finding yourself back on the couch nursing shin splints or foot pain.
Since your goal is to minimize your time on the couch, here are a few things to consider when choosing your next pair of running or walking shoes.
on Tuesday, 16 March 2021.
Posted in Insights, Life & Lifestyle
Food is trendy, and not just because we’ve been dealing with it in some form or another since we were born. No, by trendy we mean that like fashion, some foods are in style and some are ‘oh so last year.’ One of these new trends is gluten-free eating. If you’ve decided that it’s time to kick gluten out of your life, either because of health problems like Celiac disease, or just for your overall health, here are some things to consider:
on Tuesday, 02 March 2021.
Posted in Insights, Life & Lifestyle
Creating a budget and staying with it is hard work, so it’s no surprise that an estimated two-thirds of Americans don’t do it. But if you'd like to be more in control of your finances, then it's a necessary evil. Fortunately there are ways you can make budgeting more fun!
on Tuesday, 16 February 2021.
Posted in Insights, Life & Lifestyle
We know deep down that what children need most is quality time with their parents. Too often though, we find ourselves overwhelmed at the costs and time involved in the extra-curricular activities we feel our kids must do in order to become well-rounded human beings.
Wouldn’t it be great if there was a cheap way to take them on an amazing adventure that they'll remember all their lives?
on Tuesday, 02 February 2021.
Posted in Insights, Life & Lifestyle
Keeping your Google My Business listing up to date is essential for boosting your local presence, showing up in Google Maps searches, gaining credibility in the eyes of your customers, increasing traffic to your website, boosting sales, and more.
And part of maintaining a relevant Google My Business listing is keeping up with any changes that Google rolls out.
on Tuesday, 19 January 2021.
Posted in Insights