What's your business plan?
In 1845, a British expedition commanded by Sir John Franklin boldly set out in search of the Northwest Passage, a fabled sea route around the top of North America. The expedition was plagued by logistical problems from the very start.
The crew had little experience with the arctic. Other than Franklin, few among the officers were arctic veterans. Disregarding the advice of the native Inuit, crewmen were outfitted in uniforms far better suited to winters in Southern England.
In May, the expedition set sail from England never to return. Studies over the years have concluded that hypothermia, starvation and lead poisoning, along with inadequate clothing and supplies, lead to its demise.
While few of us have our hearts set on being arctic explorers, the fate of the Franklin Expedition serves of a poignant example of the importance of proper planning. It has been said that if you don’t know how to get there, it doesn’t matter what road you take.
on Tuesday, 06 December 2022.
Posted in Business Strategy, Insights
Gratitude is an amazingly powerful attitude with payoffs in health, business, and relationships. Years ago, my nephew gave me a gratitude jar which sits in a place of pride in my kitchen for its reminder and random use. More recently I discovered some lovely slim journals from The HappyMe Journal that charmingly prompt children and adults for the steps toward feelings and habits of gratitude and happiness.
This week we will celebrate Thanksgiving Day in the U.S. gratefully eating our fill of turkey and the traditional fixings and sharing it with family and friends. We hope you enjoy a lovely holiday too!
on Tuesday, 22 November 2022.
Posted in Insights
My granddaughter and I love to read a wonderfully illustrated children’s book (more on the book later) about a little boy whose grandfather once sewed him a special blanket. Over time, the beloved blanket grew worn and well-used. The disappointed little boy went to his talented grandfather who cut the blanket down and made the child a new coat.
Time went by and the coat became worn so the little boy took it to his grandfather who cut it down into… well, you get the drift. Eventually the grandfather only had enough cloth left to make a button for the boy.
on Tuesday, 08 November 2022.
Posted in Insights
If you are (or were) a fan of The Sound of Music, you might remember the lyrics: “Let's start at the very beginning. A very good place to start.”
The same applies in your business.
Too many business owners make the mistake of developing their product or marketing strategy before doing the first critical step…
on Tuesday, 25 October 2022.
Posted in Insights
Are you as crazy busy, day in, day out, as we are? Work, spending time with family, getting the yard ready for winter, hobbies, exercise, household chores, travel… shouldn’t there be more than 24 hours in a day?? Focus, organization, and productivity have a huge impact on our lives and even our peace of mind. Take a look at these 8 amazing apps and tools.
on Tuesday, 11 October 2022.
Posted in Business Strategy, Insights
Keeping your customers engaged is a priority, one you may spend an inordinate time obsessing over. Sometimes it’s hard to know if you’re on the right track when no one seems to be commenting on your blogs, subscribing to your video channel or signing up to get newsletters.
Enter the e-book.
You may have seen an offer at one time or another on a website: “Order our free e-book now! Enter email address to receive free download!” Look how much those two sentences accomplish—something free! Exclamation marks make you feel like you should do it NOW! And they’ve instantly gotten your permission to sign you up for their catalog or newsletter.
on Tuesday, 27 September 2022.
Posted in Business Strategy, Insights
Entrepreneurs start businesses for a variety of reasons. They want to be their own boss, control their own schedule, and create the ideal workspace. They want to pursue a passion and feel more alive. They want to make more money and create job security.
Successful entrepreneurs start out with their own ideas for how things should be, but it usually doesn’t take long before they realize they’ll need input from others. Business has always been a partnership between the company and the customer. Not only do you want sales from your customers, but you also want their loyalty and referrals. The best way to achieve this is to acquire and analyze data pertaining to your customers’ interactions with your company and its products and services.
on Tuesday, 13 September 2022.
Posted in Business Strategy, Insights
One of the best things about being an entrepreneur is that freedom to do your own thing. But when you find that you have to do everything yourself, it no longer feels enjoyable—just exhausting.
When you find that your days are being consumed with administrative tasks rather than the venture you began, it might be time to consider hiring a Virtual Assistant (VA).
on Tuesday, 30 August 2022.
Posted in Business Strategy, Insights