Understanding your ideal clients is crucial for successful social media marketing. However, it's important to acknowledge that not all of them are active on social media platforms, meaning that social media may not always be the best solution for your marketing efforts.
The key to effective engagement is identifying where your target audience is most active and tailoring your outreach accordingly. But how can you determine whether social media is essential for reaching them, and why does this matter?
on Tuesday, 29 July 2025.
Posted in Business Strategy, Insights
InvoiceSync

Automatically Sync Keap Invoices with QuickBooks Online or Xero
No Complex Settings. No PhD in Rocket Science Needed. Make manual replication of invoices into your accounting system a thing of the past!
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Tuesday, 29 July 2025.
Posted in Automation News, Business Resources, Business Strategy

Automagically Email Your Keap Contacts When You Update Your Blog or Feed
With FeedBolt, simply enter your blog URL, select a Keap Tag, and choose your template. FeedBolt takes care of the rest.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Tuesday, 15 July 2025.
Posted in Business Resources, Business Strategy, Insights
Black Friday in July has become a significant mid-year sales opportunity for businesses, providing a chance to boost revenue and engage customers during the slower summer months. With substantial discounts and time-limited offers, retailers can recreate the excitement of traditional Black Friday without facing holiday competition.
For e-commerce businesses, Black Friday in July is a strategic moment to launch exclusive promotions, clear out inventory, attract new customers, and even test early holiday campaigns. As consumer interest in summer savings continues to grow, participating in Black Friday in July can enhance visibility, strengthen brand loyalty, and maximize growth during the mid-year period.
on Tuesday, 01 July 2025.
Posted in Business Strategy, Insights

JoomFuse has changed the rules of membership management. . . forever.
JoomFuse integrates your Joomla! website with Keap to manage content access and membership status, hands-free for you!
Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when.
JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Tuesday, 01 July 2025.
Posted in Business Resources, Business Strategy, Insights
Summer vacation provides children a much-needed break from school, allowing them to relax, play, and recharge. However, it can also pose a challenge for parents who need to keep their kids engaged, entertained, and active during the long days.
Striking a balance between fun and structure is essential, as children benefit from free time and stimulating activities.
on Tuesday, 17 June 2025.
Posted in Insights, Life & Lifestyle
Eco-therapy, also known as green therapy or green exercise, is founded on the concept that engaging with nature can promote healing for the mind, body, and spirit. Humans have evolved in nature, and your brain can benefit from reconnecting with the outdoors.
In today’s fast-paced world, where stress is a constant presence, nature offers a much-needed escape—a true breath of fresh air. While the therapeutic power of the natural world has long been acknowledged, only recently have mental health professionals begun actively integrating outdoor experiences into treatment plans. This shift reflects a growing recognition of nature’s profound ability to support emotional well-being and mental health.
on Tuesday, 03 June 2025.
Posted in Insights, Life & Lifestyle
if all you have is a hammer!
You’ve heard the old adage: If all you have is a hammer, everything looks like a nail. It’s amusingly simple, but it holds profound truth in the context of your mental fitness.
What tools do you currently have in your mental toolbox, and are they the right ones for the challenges you face?
Written by Dom Cassone
on Monday, 02 June 2025.
Posted in Business Resources, Insights, Life & Lifestyle