In case you haven’t seen them, Cookie has done two iPhone commercials highlighting Apple’s “Hey Siri” functionality. I think they are very funny and very well done, but I love Cookie Monster (and cookies).

What makes these ads so cool…

If you are (or were) a fan of The Sound of Music, you might remember the lyrics: “Let's start at the very beginning. A very good place to start.”

The same applies in your business.

Too many business owners make the mistake of developing their product or marketing strategy before doing the first critical step…