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Articles in Category: Insights

Working from Home in 2021: A Culture Shift

Working from Home in 2021: A Culture Shift

There’s no questioning it—the COVID-19 pandemic and the widespread work-from-home movement has created a massive culture shift that will leave permanent marks on corporate culture.

A company’s culture is the organization’s values, ideals, attitudes, and goals, so it’s really no surprise that it’s shifted due to recent events. Especially since many of us, as individuals, have re-evaluated our priorities and life goals in the last year.

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Zoom Burnout and What to Do About It

Zoom Burnout and What to Do About It

Oh, joy. Another Zoom meeting. At first it was kind of a novelty. With all the uncertainty over Covid-19, Zoom meetings were (and still are) a great way to stay safe while still being productive. Needless to say, after a long year of them, Zoom meetings don’t hold the thrill they once did. You’re tired of your living room walls, the bad connections and the technical glitches that inevitably crop up. If that weren’t enough, gazing at your coworker’s same boring background day after day is starting to drive you mad. 

Yes, Zoom burnout is a real thing. Even with some hopeful signs that the pandemic finally be ebbing, these new virtual meeting houses aren’t going away any time soon. So how do you cope with Zoom burnout in the meantime?

Measuring ROI – Spend Your Marketing Dollars Wisely

Measuring ROI – Spend Your Marketing Dollars Wisely

Contrary to what many may assume, marketing is not purely a creative practice. Successful marketing campaigns rely heavily upon data to realize that favorable outcome; and one of the data points you need to understand is Return on Investment, or ROI.

ROI refers to the amount of money you earn as a result of an investment. Let’s look at an example:

Working From Home: Posture and Ergonomics

Working From Home: Posture and Ergonomics

Remember the days when wearing a mask as you walked into a bank was a bad thing? Now you’re asked to leave if you don’t have one. There’s no doubt that the Coronavirus pandemic has changed a lot of things. If you’re one of those people working from home these days, those changes are readily apparent. You may miss the human interaction, the banter with your coworkers or the sense of camaraderie that just can’t be replicated with a sterile Zoom call. On the other hand, you probably don’t miss those brutal morning commutes. There’s something to be said about spending the day in your living room in your pajamas and still being productive.

What’s on your feet?

What’s on your feet?
Choosing the right athletic shoes can mean the difference between enjoying your run or workout and finding yourself back on the couch nursing shin splints or foot pain. Since your goal is to minimize your time on the couch, here are a few things to consider when choosing your next pair of running or walking shoes.

How to Stop Your Desk From Hurting You

How to Stop Your Desk From Hurting You

Your neck and shoulders are so stiff you’re convinced they’ll crumble to dust if you try to move too suddenly. What in the world did you do? Maybe the culprit is closer than you think. 

Every year thousands of work hours are lost because of repetitive-motion injuries caused by, of all things: just sitting at your desk. 

5 Things You Need to Get Right about Customer Service

5 Things You Need to Get Right about Customer Service

There’s an old saying that no matter what business you’re in, you’re in the people business. Why? Your customers are people and without them, there is no business. Even if you don’t make your living dealing with the general public, customer service is still a huge priority, and here are 5 things you need to get right about it.  

What’s in Your Garden?

What’s in Your Garden?

Ever picked your own tomato from your garden? Or cut your own fresh herbs to add to the supper you are cooking? If you haven’t, you are missing out on one of the great natural rewards in life.

Growing your own vegetables or herbs can be fun, good exercise, cost-saving, and rewarding at the dinner table. All good reasons to consider gardening, if you aren’t already doing it.

Just Get Moving

Just Get Moving

Exercise and physical activity are good for just about everyone, including older adults. No matter your health and physical abilities, you can gain a lot by staying active. In fact, in most cases you have more to lose by not being active.

Here are just a few of the benefits. Exercise and physical activity:

Spring Break is Coming

Spring Break is Coming

It’s spring break time and that used to mean family trips. Saying good-bye to winter blues by taking a family vacation was a nice plan for spring break. With COVID restrictions still in place, staying closer to home may be part of the plan this year. Ensure the success of your break—whether you’re going to a beach resort, ski mountain, or day trips close to home—by planning a healthy and safe holiday. Check out the CDC’s guidelines for the latest travel recommendations. 

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