Skip to main content

Articles in Category: Insights

You do have a membership site, right?

You do have a membership site, right?

You can’t really be telling me that you don’t have a membership site?

I’m here to tell you that you need one.

I don’t care what business you are in, whether it is online or bricks & mortar, whether you do coaching and consulting, whether you are in the professional services or food services, or maintenance services or whatever. Do not fall into the “But, my business is different!” trap.

Because it is not.

Here are just a few reasons to have a membership site:

JoomFuse

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

5 Simple Steps to a Healthier Lifestyle

5 Simple Steps to a Healthier Lifestyle

When it comes to making positive changes in our lives, we’re often more likely to come up with reasons they can’t be done, rather than how to make them happen. But many times the only thing that's stopping us is ourselves. Try small changes and give them a chance. You might be surprised how easy they can insinuate themselves into your life and make things better.

How to Write a Facebook Ad

How to Write a Facebook Ad

Almost 16 years after its launch, Facebook is still the largest social media network, with 2.32 billion monthly active users. Due to its reach across the globe, the social platform is a marketing powerhouse. However, due to the constant changes made to the Facebook algorithm, organic reach is becoming harder and harder to earn, which is why it is important to consider the other marketing options available, like paid ads.

The good news is, once you get the hang of it, Facebook ads are easy to create and generally inexpensive. In fact, some advertisers who use Facebook ads have seen their cost of new customer acquisition decline by as much as 73 percent.

5 Ways to Leverage a Business or Marketing Coach

5 Ways to Leverage a Business or Marketing Coach

Hiring a business or marketing coach could be the smartest decision you’ve ever made. A coach can make you work harder and progress faster than you ever would on your own. With all their experience, a business or marketing coach will push you outside your comfort zone where you’ll find yourself moving forward by leaps and bounds instead of baby steps.

Sound good? You’ll need to check your ego and take these 5 critical actions to make the progress you want, progress that you hired the business coach to help you make.

Taking Advantage of the Holidays

The holidays are approaching and although it can be difficult for entrepreneurs to unplug and unwind, it’s vital for your health and the success of your business. So, plan out your vacations now and then reap the benefits of some time off:

Instagram vs. Pinterest for Your Business

Instagram vs. Pinterest for Your Business

Social media is an invaluable marketing tool for your business because it allows you to reach out to, and interact with customers, gain exposure, push traffic to your website and discover market trends. Most business owners realize that they need to be on social media, but a lot of them don’t know which platforms to focus their energy on.

The Secret Gold in Your Business

Did you know that your business owns marketing gold, and that it’s in plain view? All of that content on your website, blog and social media pages were time-consuming and costly to create. So why not repurpose it and earn a higher level of return on your investment?

Here are a few reasons why it might be time to revisit the content you already have, instead of spending more time and money on new material:

How to do a Facebook Live

How to do a Facebook Live

Over two billion people, more than a quarter of the world’s population, have watched at least one of the 3.5 billion broadcasts on Facebook Live.

Videos created on this platform also receive six times more interactions than standard Facebook videos, and will boost your content in the Facebook algorithm.

Sounds great, right?

But how does this impact you as a business owner?

Why should you care?

What’s New in Social Media for 2020

What’s New in Social Media for 2020

It doesn’t matter if you run an Etsy shop out of your garage or a multinational corporation. Social media needs to be present in your 2020 marketing strategy. Keeping abreast of the latest trends and changes in social media will help you build an effective strategy to ensure success in the New Year and beyond.  Here are five points to consider:

Where to Get Graphic Design Done Cheap

Where to Get Graphic Design Done Cheap

Every business requires the services of a graphic designer at some point or another. But for small to medium-sized businesses, it doesn’t make financial sense to have someone on the payroll full-time. Luckily, in this digital age, it’s possible to hire freelance graphic designers for one-time projects from the comfort of your home or office. Here are five websites where you can get quality graphic design work done cheap:

Get Back On Track with Post-Holiday Fitness

Get Back On Track with Post-Holiday Fitness

The holidays are over, and you may have over-indulged. May have??!!! Who can resist Grandma's apple pie? It's no wonder you may notice a little post-holiday bloating and weight gain.

But we've got you covered with these ideas to get your workout back on track!

Time Management Apps That Really Work

Time management is an essential skill for anyone whose goal is to run a successful business. So, we put together a list of time management apps that really work and will help you to become more effective, efficient and happier (because all of your work will be done).

New Social Media Platforms You’ve Never Heard Of

When you hear the term “social media,” you probably think of all the big names—Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, and maybe even Pinterest. But did you know that there are actually hundreds of social media platforms available to you?

Most of them probably won’t become big names like the ones listed above, however, if your job requires you to specialize in social media, audience growth, online engagement, or any type of marketing, really—or if your company’s audience includes Millennials and Gen-Zs, then you should probably keep tabs on what is out there.

Using Membership Sites With or Without Community

If you’ve decided to take a leap and create a membership site, the next big decision you need to make is whether or not you should include a community. In most cases, a community is a great idea, but there are a few things you need to consider before making a final decision. Here are the pros and cons: