They say everybody has a least one great story inside of them screaming to get out. Of course, given the fact that anyone with a keyboard and a little spare time can produce an e-book these days, there’s also a school of thought that says maybe you should keep that book to yourself. The question of whether you should take a bold step forward and put pen to paper (or fingers to keyboard) is a personal one. Before you make that decision, here are some things to ask yourself.
In a previous article, we discussed reducing churn for the new member. To summarize, you have to (1) continue to wow new members after they actually buy as you did when marketing to them, (2) you cannot overwhelm them so that they don’t think that they can do it, (3) create an early win for the new member, and (4) reward them when they meet that goal.
I recently scanned an infographic in a magazine that was illustrating proper etiquette in a shared work environment. One of the points made was about bringing your dog to the space. The author’s comment was ‘It’s 2018, the dogs have won!’, essentially saying get over it and quit complaining.
What is your procedure when you get a lead? When you get a customer? To retain a customer? Any other time?
Look, followup is the most important thing that you can do.
People are often unreasonable, irrational, and self-centered. Forgive them anyway.
If you are kind, people may accuse you of selfish, ulterior motives. Be kind anyway.
If you are successful, you will win some unfaithful friends and some genuine enemies. Succeed anyway.
Building rapport is the single most important thing you can do to sell your products or services, and to sell them at higher prices.
What’s the secret?
It’s not rocket science.
With the U.S. tax code changing and the small business climate in flux, you are probably looking for ways to conserve your working capital and increase your revenue. You’re not alone.
Some of our clients prefer to do their own Infusionsoft implementation instead of paying a consultant to do it all for them. If that’s you, you’re in luck!
Ever wonder how to automate certain marketing to repeat over and over periodically to the same people? For example, consider a birthday card or email you want to send to clients every year, or the announcement of your semi-annual sale, or their annual anniversary as your client, or whatever you want to do on a repeatable basis to the same group of people.
The simple answer is — always, whenever possible! End of article.
OK, that would make for a very short newsletter, and set me up for some negative feedback, so I’ll expand.
But before we get into the details, I want to say that all things being equal, nothing, I mean nothing, ever beats the conversion of a good, well designed and well-executed direct mail campaign. NEVER!
You’ve done it! You’ve created an awesome membership program that everyone in your niche is clamoring for! You’ve nailed the marketing, the audience and the message. They WANT your stuff! You’ve hit the lottery, you are on top of the world… but all too briefly.
Posts, let’s see, there are fence posts, post a letter, post-it note, and perhaps other types of posts. But none of them are what we are talking about here. Here we are going to talk about an HTTP post. What the heck is that? [Geek alert]
Even if you’re charging ‘enough’, are you charging the best way to support your business model and goals? Let’s consider some creative and profitable options.
I wanted to give you some neat little (or not so little) Infusionsoft tips and thoughts about some complex ideas like using fulfillment lists or looping campaigns, or ???.
But instead I decided to talk about extending Infusionsoft.
Why do webinars? They are a great way to build a relationship with your target market.
Today there are so many choices to create webinars in so many different formats that it is easier than ever to get your message out.
If we are in business, we all have ‘members’. That can be defined in different ways: people who have logins to our membership site, people who belong to our loyalty program, regular customers who we know by sight, etc.
So how do you monetize them above and beyond any product you sell (or give) them normally? Either way, how do you monetize them after all they are already a member?