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Your website has one purpose, to get someone to take action. That action might be to buy, to download, to sign up, to log in, to contact, to read, to click, or any one of a dozen other actions.
When we work with clients to create or revise their website, we help them identify and narrow the purpose of their website and keep it in laser focus throughout the development process.
It’s nearly Thanksgiving Day in the U.S. and that always makes me think about gratitude. I do keep a gratitude journal (and a gratitude jar, just for a visual reminder) but there’s something about this time of year that magnifies my gratitude thoughts.
Veterans Day is a great opportunity for local communities and schools to work together to provide a range of impactful programs. This is a time to spread the word about the holiday and teach people how to express their gratitude in several ways.
How Did Veteran's Day get started?
November 11 is a national holiday in the United States in honor of veterans of the armed forces and those who have fallen in wars fought for the country.
Black Friday and Cyber Monday (BFCM) is the biggest shopping weekend of the year. It is the perfect opportunity for businesses to increase sales and attract new customers since customers’ intent to buy is high and money is moving!
As business owners, you need to join in the sale season or else you’ll lose your customers to your competitors. But how? It is not ideal to let your BFCM marketing efforts depend on luck, so it would be best to be ready.
It's that time of year when ghouls and goblins come out of hiding. There won't be much time for rest in the upcoming months because there are so many holidays scheduled for such a short period of time. However, Halloween is one of the busiest, yet least recognized, times of the year for marketers. Even while it may not be a widespread marketing phenomenon like Christmas, many companies take advantage of this eerie celebration.
When it comes to effective marketing, you want to do more than just talk at a prospective client. You want to talk TO them. You want to build a relationship with them, to become their friend. And so like a helpful friend you try to anticipate their questions and provide answers, often in the form of nurture emails. The only problem is that people sometimes don’t listen to their friends. If the friend doesn’t have anything relevant or interesting to say, they’ll tune them out. The same is true with the nurture emails you’ve been sending out.
Segmented lists can be easily explained just as it sounds. You split your contact lists into different categories, such as customer type, interest, location, and engagement. But why?
A well-planned email marketing strategy gives you the chance to boost interaction and build a successful rapport with your clients. It is important to realize that sending more emails does not necessarily translate into a more effective campaign, which is why segmenting your email list is essential.
We wish you and yours a very happy Christmas and New Year!
See you in 2024!
Dom and Kerry Cassone
Zacaw Enterprises Inc
JoomFuse.com
It's that time of year again - the holiday season! While indulging in delicious holiday food can be enjoyable, it can also be difficult to maintain healthy habits. Although it can be challenging, it is possible to avoid going overboard. The key is to find a balance between enjoying yourself on special occasions and staying on track with your healthy lifestyle goals.
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Learning to do yoga can be intimidating, especially considering the poses that seem to defy gravity and the wide variety of class options. However, you don't need fancy equipment or the flexibility of a gymnast to practice yoga. As long as you get the basics, you can start your yoga journey to fitness.
Yoga is a practice that combines physical and spiritual aspects and originates from Indian philosophy. It has been around for thousands of years and offers a wide range of forms, from gentle, contemplative practices to more challenging physical workouts. Mind-body exercises usually involve performing a series of physical poses while practicing deep breathing techniques.
Do you feel happier after a walk? Are you feeling like it’s easier to manage the stress and find a resolution for your interpersonal conflicts? There is a reason for that!
Walking is one of the many forms of exercise that can reduce stress. But what makes walking preferable for many is that it’s a sustainable, inexpensive, effective, and intensity-scalable kind of activity that isn't too hard on the body.
Are you ready to experience a truly frightful Halloween? Examine the list of ingredients in your favorite sweets. Other than sugar, sugar, and more sugar, not much is present. It is challenging to encourage the family to eat well around Halloween. And the onslaught of candies and sweet treats makes it even more difficult to add a bit of protein or something nutritious to their plates.
Is it possible to stay in the macabre mood of the holiday while keeping the sweets in small amounts and making sure everyone in the family loves the food?
Why does happiness sometimes seem so far away, pointless, and unobtainable? How can we truly be joyful in a world that is so full of instability, uncertainty, hardship, and injustice? What concept of happiness might encompass all of that? What will make us happy?
There are so many questions about happiness, from how to define it to what it takes to experience it. But once we stop seeking the happiness that the world defines, we start to realize that the choice to feel happiness has always been available to us. We should not leave our happiness to fate. It is in our hands; a decision we should make.