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Articles in Category: Business Strategy

Weekly Featured Resource - Sync2CRM

Featured Resource this week -

Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!


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Weekly Featured Resource - Email Attacher

Featured Resource this week -

Automate Your Appointments Never Lose an Email!

Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - FuseDesk

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Tracking Metrics for Your Marketing

If your Maserati is in the shop, it doesn’t matter how fast it can do 0 to 60. Being the coolest kid in school doesn’t help if you can’t line up a date for prom. And that million-dollar bank account might be great, but it doesn’t help if you just lost your wallet and cell phone.

What about your social media? Sure, based on all the ‘likes’ you’ve been getting you should be more popular than ice cream, but are the likes really helping you? You can’t eat likes, and good wishes don’t help you pay your staff or buy new equipment. You need to make sure that your popularity is translating into actual sales.

Are you?

The Value of “It Depends”

We all want our business transactions to be as simple as possible. Ideally, we want a simple, defined product, and more importantly we want to know how much it costs. In fact, cost is frequently the most important consideration, so when we’re looking to do business we want to quickly find out how much of a hit our wallets are going to take.

Weekly Featured Resource - Missinglettr

Featured Resource this week - Missinglettr

Missinglettr

Publishing new blog posts but not getting the attention and traffic you need?

Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Weekly Featured Resource - Swyft Mobile

Featured Resource this week - Swyft Mobile

SwyftMobile

Swyft Technology provides small and mid-market organizations with a robust suite of inexpensive, cloud-based software solutions. Swyft clients benefit from increased sales and revenues that come from the automated efficiencies and increased user productivity provided by the Swyft CRM solution.

Be sure to tell Swyft we sent you!

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Should You Add a Loyalty Card Program to Your Business?

The dog may be man’s best friend, but for a business owner, nothing beats a loyal customer. It’s easier and often less expensive to retain existing customers than it is to find new ones— six or seven times less expensive according to many marketing experts. So now may be a great time to reward that customer dedication by offering a loyalty program. It’s an effective way to enhance your relationship with your customers and generate those moments of ‘wow’ that keep them coming back.

The Brilliance of One Application Talking to Another

“What we’ve got here is failure to communicate.”
— From the film ‘Cool Hand Luke’

What if you called a meeting, but no one came? Would it still be called a meeting? As ridiculous as the question may sound, these types of communication breakdowns can and do occur even in a modern business. Talking to each other seems like such a natural thing to us that we’re often surprised at how everyone from married couples to corporate partners to 21st-century armies can have such trouble with it.

Is it Time to Reinvent Yourself?

Reinventing yourself is hard. Sure, some famous entertainers like David Bowie managed to do it every few years, and, of course, politicians try to do it all the time, but it can be a tough challenge. Just ask any child actor who couldn’t convince the public to think of them as anything but a cute kid, or ask a teenage sensation who couldn’t make the transition to adult acting.

Just because it’s a challenge, doesn’t mean it can’t be done though.

Gearing Up for the Holidays

The holidays are a four month extravaganza of music, fun, festivities and great marketing opportunities. In fact, for many businesses, the holidays are where it’s at. So if you’re one of those people sitting there contemplating how to turn the holiday season to your advantage, here are some things to keep in mind.

The Value of Saying No

“The difference between successful people and very successful people is that very successful people say ‘no' to almost everything.”   ~ Warren Buffett

Saying no is hard. No one wants to wants to see that disappointed look on someone’s face or feel that sudden awkwardness that often overtakes the room when someone gets turned down. Who really wants to hurt someone else’s feelings like that? Not us. We’re can-do team players, right? What if we might need that person for something later? And there’s always that voice in the back of our head that tells us we’re missing out on a potential steal of a lifetime.