Featured Resource this week -
One Click Upsell
If you sell products, services or entry to events, using Infusionsoft's order forms, and you are not leading the new buyer to an immediate up sell, YOU ARE LEAVING MONEY ON THE TABLE!!!
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Featured Resource this week -
Change the RULES of Mobile Marketing.
Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.
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Black Friday is the granddaddy of all retail holidays. Since the late nineteenth century, it’s marked the unofficial beginnings of the Christmas season. It’s even been designated a state holiday in nearly half the country. Yes, state offices from California to Maryland close up shop, allowing state employees some quality time to find good bargains.
Before you started your own business, you probably worked for someone else and occasionally thought: “I’d do things differently if I was in charge.” That’s the beauty of being an entrepreneur. It’s your show. You can do things the way you think they ought to be done. Every aspect of your business reverberates with your beliefs and your style.
Have you ever watched an old TV show, maybe a murder mystery or a dark thriller, and thought about how much easier it would’ve been for the detectives if they’d had cell phones? Maybe you shook your head as they poured through a ton of dusty of books in a forgotten library looking for clues or marveled at how out of touch they were as soon as they were out of their offices.
You’re probably pretty familiar with greeting cards. During the holiday season they fill both our mailbox and our inbox. At Christmas they may be red, gold and green, and at Valentine’s Day they’re decked out in pink and red. We get them on birthdays, anniversaries and on special occasions like weddings and graduations. In fact, cards are such an integral part of our lives that the greeting card industry raked in a cool $7.5 billion last year.
The dog may be man’s best friend, but for a business owner, nothing beats a loyal customer. It’s easier and often less expensive to retain existing customers than it is to find new ones— six or seven times less expensive according to many marketing experts. So now may be a great time to reward that customer dedication by offering a loyalty program. It’s an effective way to enhance your relationship with your customers and generate those moments of ‘wow’ that keep them coming back.
“What we’ve got here is failure to communicate.”
— From the film ‘Cool Hand Luke’
What if you called a meeting, but no one came? Would it still be called a meeting? As ridiculous as the question may sound, these types of communication breakdowns can and do occur even in a modern business. Talking to each other seems like such a natural thing to us that we’re often surprised at how everyone from married couples to corporate partners to 21st-century armies can have such trouble with it.
The holidays are a wonderful time, filled with cheer and joy. They’re also a busy time. You’ve got office parties, family gatherings, shopping and a million and one other things to fill your schedule. If you’re not trimming the tree, you’re looking through online sales trying to complete your Christmas shopping without rupturing your bank account.
It’s no surprise that with so much going on you might be tempted to put off planning for next year’s marketing until things get back to normal. Don’t fall into that trap. The best time to make a plan is before you actually need that plan. The sooner you get started, the more time you have to think it through and to make adjustments.
There are people out there that just seem to blend into the background. They’re not tall. They’re not short. They’re not particularly fat or thin, young or old. There’s nothing about them that really stands out. In fact, you could probably pass them on the subway five times and never give them a second look.
You can probably think of products and the advertisements for those products that are just like them. They sit on the shelf doing nothing to distinguish themselves from a dozen other similar products. Their ads are barely a blip on the radar. It’s almost like elevator music in a way, and it’s exactly what you don’t want for your holiday marketing campaign.
Featured Resource this week -
Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.
We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.
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Featured Resource this week -
With founder Dan Kennedy, known as the "Millionaire Maker", Glazer-Kennedy Insider's Circle (GKIC) helps people in every imaginable kind of business grow your income as fast as possible and move away from being a slave to your business to being a master of it. Gain FULL control of your business, more freedom, & more and faster achievement and…
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Featured Resource this week - 
Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed
With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.
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Featured Resource this week -
Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!
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Featured Resource this week -
Automate Your Appointments Never Lose an Email!
Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.
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