Featured Resource this week - XtendIn
We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)
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Featured Resource this week - Zacaw Website Hosting
Multiple layers of hacker protection including web firewalls and VPN insulate your company’s valuable data and reputation from cybercrime. Look no further for an extremely secure and highly scalable hosting platform that’s backed by our personal support.
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Featured Resource this week - Wicked Reports
WARNING: Half Your Marketing Is Wasted. Do You Know Which Half? We Do.
We automatically pull data from your ad networks. We then apply over 10,000 lines of database logic to track sales revenue to specific clicks, ads, audiences, campaigns and emails (we’re the only ones who do this!).
We then translate all this data into easy to use marketing reports so you can make data-driven decisions about your business and make more money!
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Featured Resource this week - PureChat
The Best-Selling Live Chat Software for Small Business
Live chat and visitor tracking software has never been easier.
Close More Saleswith simple live chat software
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Featured Resource this week - ScheduleOnce
Make more connections with an integrated scheduling platform
ScheduleOnce is a field-proven solution for powering online scheduling with your customers and prospects.
Solutions for every phase of the customer lifecycle
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Featured Resource this week - StockUnlimited
600,000+ Visuals for Businesses & Professionals
Affordable Stock Photos, Vector Graphics & Clipart
SUBSCRIBE TODAY AND GET AWESOME UNLIMITED DOWNLOADS!
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When you think of what assets your business has, several things may come to mind. If you’re the financial type, you might immediately go to your balance sheet and look at what you have in the bank. If you’re more subjective you might look at your staff and the talents they bring to the table. Both of these are good ways to judge your assets, but there’s one important factor that might get overlooked— you!
As a business owner, you already know the importance of holiday marketing and how it can impact your bottom line. And even better, when it comes to holidays, much of the work is already done for you, since each of the major holidays already has an established mood and color scheme. You can, and absolutely should, use these special days in your marketing campaign.
When it comes to effective marketing, you want to do more than just talk at a prospective client. You want to talk TO them. You want to build a relationship with them, to become their friend. And so like a helpful friend you try to anticipate their questions and provide answers, often in the form of nurture emails. The only problem is that people sometimes don’t listen to their friends. If the friend doesn’t have anything relevant or interesting to say, they’ll tune them out. The same is true with the nurture emails you’ve been sending out.
Sure, you can’t judge a book by its cover, but you can certainly judge an article by its headline. We do it all the time. Think back to the news stories you skimmed over the last time you wanted to catch up with current events. Some of them you read because you were interested in the topic. Others you skipped over entirely. And there were a few where you just couldn’t help yourself— you just had to click on. Why? What made them stand out? If a writer could bottle whatever it is and sell it, he or she would be rich indeed.
As any writer worth their keystrokes will tell you, words have power. The right words in the right place and time can have tremendous impact. That’s certainly true when you’re writing copy. You want to set the scene for your audience and invite them to find out more. You want to tell a story, but unlike a novelist, you don’t have pages and pages to get your audience’s attention. To do that your copy will need to be many things, but most of all magnetic. Here’s how:
“There’s no such thing as bad publicity.”
~ P.T. Barnum
As a small business owner, you’re good at what you do. You wouldn’t be in business for long otherwise. You know you’re good, your staff knows you’re good, but outside of your company and maybe your community, how many other people know how good you are? That’s one of the key aspects of a successful business. It’s not enough to be good. You have to let everyone else know you’re good. That’s where good PR comes in.
We’ve all read about great leaders. Maybe they were historical figures like George Washington or Martin Luther King, Jr. They may have been captains of industry like Henry Ford, influential politicians like Margaret Thatcher or sports legends like Michael Jordan. Even though their styles differed, all of these men and women were leaders.
“All work and no play makes Jack dull boy.”
~ Old Proverb
You’ve probably looked at the mountain of work piled up on your desk and thought about how great a vacation would be. Perhaps you’ve wistfully looked at a travel brochure of a tropical sunset or a majestic mountain top and wished you were there. It’s a common dream, but like most of us, you sadly put the travel brochure away and get back to the grind.
Featured Resource this week - Centerpointe
Did you know that if your head isn't in the right place, you can sabotage your business and personal success? Centerpointe's premier introductory product, Holosync, gives you ALL the benefits of meditation – in a fraction of the time – and without spending years learning how...
What if you could meditate like a Zen monk, literally at the touch of a button?
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