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Congratulations, you sold another product! Now you just have to confirm the order with the buyer, find a box, pull the product off the shelf and add it to the box with the correct paperwork and packing material, print the address label and get it to the post office for shipping.
All done? Hmm, what about their access to the membership site and the online part of the product or bonuses? Then what about support followup or education on how to use your product?
Summer marketing slump. These are words no marketer wants to hear, but during the summer months it’s an unfortunate reality many marketers face. The weather is warm, and those who aren’t on vacation are thinking about it. There are a hundred and one different activities your potential customers can be doing— hiking, biking, swimming, picnicking— pretty much anything other than concentrating on what you’re trying to sell them.
Summer may have its own challenges for marketers, but a slump doesn’t have to be inevitable. Here are some ways you can avoid it:
Independence Day has a lot going for it. There’s red, white and blue, Old Glory, fireworks… maybe a barbeque with family and friends or a concert under the stars. It’s also the only major holiday in the U.S. between the end of May and Labor Day at the start of September, so why not make it the centerpiece of your summer marketing? After all, your customers have shed their winter blues and everyone wants to get out and have fun. Show some patriotic spirit, put the focus on fun consumer experiences and it’s hard to go wrong.
In a previous article, we talked about business-oriented podcasts and recommended several that may be worth your time. If you found the content worthwhile, why not take the next step? That’s right, start doing your own.
There are several great reasons for doing so. It’s a chance to give back to the business community by sharing your knowledge and expertise. In addition, it helps gets your name out there and can lead to networking opportunities and a chance to bring in new clients.
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Recently a small business owner came to us with a lead conversion problem. She gets a solid stream of warm leads opting in for her lead magnet (free trial) but very few convert to her paid product. In fact, a minority of them actually engage with the trial. Sound familiar?
She has followup failure. Not that she doesn’t followup, she does, but clearly what she’s doing for followup is not working.
It’s hard to escape social media these days, especially when you have a business to promote. No matter where you go or who you talk to, you’re reminded how important it is. That couple a little ways down from you while you’re lounging on the beach? Yep, they’re online and they’re potential customers. Are you using all the tools at your disposal to reach them?
One of those relatively new tools is Facebook Live. You’ve heard of Facebook, of course, and you already know how important it can be to your social media efforts. You probably also know that just posting isn’t enough.
Aah, the beach. It conjures images of the sun, a gentle sea breeze in your hair and the whoosh of the waves as they wash in over sparkling sand. You’ll want to relax under the palm trees like they do in the Corona commercials or hang ten like in those Beach Boys’ songs.
If the beach is your destination this year, here are 7 great ones scattered across the U.S. Some of them you’ve no doubt heard of, others are a little off the beaten track.
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Balancing our priorities between personal life and professional life can be a huge headache. But still, we continue to ride the seesaw.
Here’s the issue in a nutshell:
With the lack of any other frame of reference, your prospects will default to a price comparison. An apples to apples comparison. Once they say something like, “The XYZ company will do the same thing for $Y dollars less,” you have virtually lost the sale, because the talk is all about price. When you tell them all the reasons (and they may be good ones) why your pricing is as good if not a better deal, you sound to them like you are making excuses to try to recover the sale. It’s over!
Most entrepreneurs are autodidacts. That puts the responsibility for our education about our skills, expertise, and industry squarely on our own shoulders.
Going to business school could be interesting although, truth be told, I think I have a business school’s worth of business books on my office shelf right now. No, I haven’t read them all yet but I have a new plan.
As a business owner, you know just having information at your fingertips isn’t enough. It’s the right information at the right time that makes the difference. There are all sorts of ways to get this information— books, seminar and blogs just to name a few.
One of the ways you may not have considered is podcasts. If you’re not familiar with podcasts, they’re live streamed discussions on a variety of topics, usually with a moderator and one or more topical experts.
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