You bet they are. It’s the holiday season, after all.
Local and online retailers have been very busy boosting buying morale this season and, as a small business owner or entrepreneur, you can ride their coattails.
Take a few minutes to think about what you offer that your clients/customers/patients or prospects would ‘click to buy’ or take a trip to your location to purchase.
You’ve probably heard the phrase ‘content marketing’ somewhere in your travels. If you haven’t, rest assured you probably will. It’s often cheaper than traditional advertising, more easily accessible to an increasingly mobile audience and provides a more valuable and personal touch.
Content marketing can indeed be a powerful way to take your business to the next level. But to get started, you’ll need a plan that works with your existing business goals. Here are some things to consider before you put that plan together:
Featured Resource this week - Centerpointe
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A double or single what? We’re talking about whether you have your new list members double opt-in or not bother with that ‘extra’ step.
You may be asking what the heck is an opt-in anyway, never mind the difference between a single or a double… I’ll bet more of you know the difference between a single or double glass of fine single malt scotch. So, let me define what I mean.
Featured Resource this week - iMember360
WordPress Membership Plugin for Infusionsoft™
Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.
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Do you want to simplify your Black Friday/Cyber Monday sales marketing, make it more effective and serve your customers better? Automated emails to the rescue!
Once October rolls around customers are thinking about holiday shopping and are more apt to open emails that contain gift inspirations and deals. So even if you aren't participating in Black Friday or Cyber Monday, promoting your December holiday specials now makes sense.
You know you need a strong online presence and so you’ve created great content. You also have strong visuals and even some great video to go with it. That’s only part of the equation, however. You still need to upload it to your site in a timely manner, and it needs to look good when it goes live. If there are any formatting issues or long load times, it could blunt the impact of your message, or worse, cause it to be ignored altogether. If that weren’t enough, your content needs to look good on all sorts of different cellphones, tablets and desktops. It also needs to be SEO-friendly, otherwise Google may bury it.
Featured Resource this week - Time Fusion
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Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!
TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!
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It’s your business. You’re the one who worked long hours and made sacrifices to make it happen. You took risks, gave up your weekends and put yourself on the line. Give yourself a pat on the back. You’ve earned it. And while you’re at it, give some love to those who’ve helped you along the way.
In football, the fourth quarter is usually the most critical time of the game. Athletes train so they can stay strong and sharp during those important last moments. How is the fourth quarter shaping up for your business? Are you in position to make those critical plays that will finish your business year on a high note?
Have you ever given any thought to what people will say about you at your funeral? Will they remember you fondly, tell delightful stories about your successes and describe how you were an inspiration to them?
We all want to have lived a fabulous life, a life full of satisfaction and meaning. We might want family, friends, and adventure. Or we may desire romance, a fulfilling career or engaging hobbies. Your life could have these and so much more. But how do we achieve this wonderful goal?
“It is a capital mistake to theorize before one has data.”
~ Sherlock Holmes, “A Study in Scarlett” (Arthur Conan Doyle)
The famous detective makes a good point—it's hard to say exactly how well your business is doing unless you have some numbers. Data is a tricky thing though, since not all of it is relevant. For example, having 2,000 likes on a Facebook page doesn't help you if none of those people have ever made a purchase. So what data should we track? How do we gather that data? What do those metrics mean?
Featured Resource this week - TurboDial
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We have been in an ever-evolving battle against internet bots….it’s almost like like a sci-fi thriller….we put up an anti-bot shield and the bots defeat it, so we put up a better one.
This anti-bot shield is known as CAPTCHA. You have all seen the different things on forms, such as typing in the letters that appear, or doing some arithmetic.