Sales prevention issues show up in businesses of all sizes and in all industries—and are almost always unintentional consequences of internal policies put into place for the good of the company. Any rule that you have that’s good for the company’s internal operations, but bad for your customer, is something that is causing sales prevention.
While internal policies, procedures, and systems are important and keep the business running efficiently, they may actually inhibit sales by making it harder for your customers to get the help they need, or for your employees to help the customers.
on Tuesday, 08 June 2021.
Posted in Business Strategy, Insights
There’s no questioning it—the COVID-19 pandemic and the widespread work-from-home movement has created a massive culture shift that will leave permanent marks on corporate culture.
A company’s culture is the organization’s values, ideals, attitudes, and goals, so it’s really no surprise that it’s shifted due to recent events. Especially since many of us, as individuals, have re-evaluated our priorities and life goals in the last year.
on Tuesday, 25 May 2021.
Posted in Insights
It’s no secret that regular exercise is an important part of staying healthy. But did you know that it can also boost your business success? Entrepreneurs in any industry can benefit from regularly participating in exercise.
When you exercise regularly, you may see the following benefits:
on Tuesday, 11 May 2021.
Posted in Business Strategy, Insights
Pocket

When you find something you want to view later; articles, videos or pretty much anything, put it in Pocket. You can save directly from your browser or from apps like Twitter. If it's in Pocket, it's on your phone, tablet or computer. You don't even need an Internet connection. View when you're ready.
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on Tuesday, 11 May 2021.
Posted in Business Resources, Insights, Marketing Tips
Active Campaign

Go beyond email marketing with true marketing automation
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on Tuesday, 27 April 2021.
Posted in Business Resources, Business Strategy, Insights, Marketing Tips
Oh, joy. Another Zoom meeting. At first it was kind of a novelty. With all the uncertainty over Covid-19, Zoom meetings were (and still are) a great way to stay safe while still being productive. Needless to say, after a long year of them, Zoom meetings don’t hold the thrill they once did. You’re tired of your living room walls, the bad connections and the technical glitches that inevitably crop up. If that weren’t enough, gazing at your coworker’s same boring background day after day is starting to drive you mad.
Yes, Zoom burnout is a real thing. Even with some hopeful signs that the pandemic finally be ebbing, these new virtual meeting houses aren’t going away any time soon. So how do you cope with Zoom burnout in the meantime?
on Tuesday, 13 April 2021.
Posted in Business Strategy, Insights
Contrary to what many may assume, marketing is not purely a creative practice. Successful marketing campaigns rely heavily upon data to realize that favorable outcome; and one of the data points you need to understand is Return on Investment, or ROI.
ROI refers to the amount of money you earn as a result of an investment. Let’s look at an example:
on Tuesday, 30 March 2021.
Posted in Insights