It’s been a long hot summer, but fall is finally approaching. And with the turning of the autumn leaves come the holidays, a steady string of special days stretching from Halloween all the way up to New Years’ Day. Each one is a unique marketing opportunity just waiting for you to find a way to creatively use it to ramp up your sales, establish your presence in the market or maybe carve out a new one. Are you ready to take advantage of this marketing cornucopia you’re about to receive? In the first of our series on Gearing Up for the Holidays, we’ll take a look at what you’ll need to boost your marketing this fall.

Laughing just feels good. When you laugh really hard, tears may fill your eyes and your stomach may hurt, but it stills feels good. Laughter is fun. Probably some of your best memories are of you and your friends or family laughing together. You always remember a funny movie or a really good joke that made you laugh out loud. Laughter brings joy to your life.

You’ve heard the terms “tactical thinking” and “strategic thinking” thrown around in talks on leadership and business, but what exactly do they mean? What’s the difference? And how can YOU apply them to your business?

Let’s start with tactical thinking…

It seems only yesterday that you couldn’t wait until the next time you saw them. Couple time seemed to last forever and you built a treasure trove of shared memories. Then came the kids. You wouldn’t trade them for the world, but these days you grab couple time in between trips to soccer practice, washing clothes, checking homework and refereeing squabbles over who gets to use the tablet next. 

Back before the coronavirus hit, when you wanted a night alone, whether for a romantic evening or just for some delightful peace and quiet, it was reasonably easy. You waited until the kids were at summer camp or at grandma’s or perhaps you followed a time-honored tradition of calling a babysitter. Unfortunately, it’s not quite so simple anymore. So how do you get that precious night off from parenting? 

With 1 billion active users, Instagram is a valuable tool for marketing across a variety of industries. As a business owner, it is important to keep up with the big players in social networking in order to stay competitive in your industry—which is why we’ve put together a list of new changes to Instagram that you should know about and use to leverage your business.

I’m a big fan of automating everything I can in our business. When I find myself spending time on tasks in my business that could be done by someone who makes a lot less than my calculated hourly value, I either delegate it or automate it.

The first question I ask myself is — 

Can I automate this?

It’s been a tough 2020— so much so that many of us are wondering when things will ever get back to normal. Is there even a normal now? In this series, we’ll take a look at what comes next. 

To kick things off, we’ll start with a happy topic. Vacation! It used to be that even if you weren’t going anywhere, chances are you’d have a friend or coworker that was. They’d come back with a nice tan and some great pictures to show off and be the envy of everyone— at least until the next person came back with tales of an even better vacation. Of course, things are a little different now. On the plus side, with the coronavirus having ravaged the travel industry, many hotels and airlines are offering some great deals to drum up interest. On the downside, some of the attractions you were hoping to see may have limited hours or be closed altogether. 

Do you think of yourself as an artist? When famed abstract artist Jackson Pollock referred to an artist, he meant anyone who is “building things.... some with a brush, some with a shovel, some choose a pen.” If your idea of creativity is building something from a watermelon, Pollock would have certainly approved!

Fruit carving, called Mukimono in Japan, has a long history, perhaps dating as far back as the 7^th century AD. Watermelons have traditionally been carved into vessels to hold a candle, much like today's jack o' lanterns, or made into baskets to hold flowers or fruit, but mostly these fruits are carved to add an artistic presentation to the table.

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As a business owner, you know that managing your projects efficiently may be the difference between making a profit or ending up in the red. But if project management just isn’t your thing, one of the following free project management apps may be your saving grace.

The beginning of a new school year used to be a pretty predictable ritual. Some parents would be sad to see their kids go, while for other parents, it was the most wonderful time of the year. There would be the usual back-to-school sales. Even places that didn’t sell school supplies or clothing would join in the fun. As a parent you would check out your kid(s) school, get to know their new teachers and work to get the kiddos back into the school routine. It was pretty much the same every year.

Until now.

The summer sun is baking everything in sight. You can watch the heat ripple and you wonder how everything doesn’t melt like one of those clocks in a Salvador Dali painting. Sounds like a great time for a swim. But while you’re imagining that cool water washing over you, it’s also a time to remember some basic swimming safety. 

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Six feet. It used to be that there wasn’t anything particularly remarkable about it. Sure, it was pretty common. It’s the height of the average refrigerator and the average Christmas tree. It’s also the length of a twin or full-sized mattress. If you like exercise, it’s the length of a yoga mat, and if you’re into animals, six feet is the typical height of the African white rhino. 

Lately though, six feet has taken on additional significance, since it’s the distance we’re supposed to keep between us at all times. It’s safer, of course, but it sure can make it challenging to interact with people. In the next part of our series, we’ll look at ways to be sociable without risking life and limb, not to mention your health. 

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