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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Infusionsoft by Keap

IFSbyKeap

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.


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Are You Reaching Your Customers Where They Are?

Are You Reaching Your Customers Where They Are?

“Location, location, location!”

        ~ attributed to Harold Samuel

No one is 100 percent certain that Samuel, an early twentieth–century real estate mogul, actually said these words, but they hold true nonetheless. If you’re going to be successful in business, you need to be where your customers are. In the old days that meant putting up a store in a convenient spot and making sure your signage led would-be buyers right to your door. You might think the digital age has changed things, but it really hasn’t. Now the best real estate is made up of electronic ones and zeroes.

FuseDesk



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

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Even in the Summer Your Prospective Customers Still Need What You Sell

Even in the Summer Your Prospective Customers Still Need What You Sell

Many businesses experience a slump between Memorial Day and Labor Day. Summer can be a slow time, and some may not see a sales rebound until Black Friday. In many cases, there are explanations: customers are on vacation, parents are busy with their kids’ activities, and so on. Sometimes that’s just the nature of your industry.

This doesn’t mean you should lock your doors for the summer. You may just need to rethink how and what you are communicating to your customers. The following steps can help you change your approach during rough times.

Summer Family Fun

Summer Family Fun

Summertime is a great time to be active with your family, but we can easily get bored with the same activities over and over again. Make this summer even more fun by trying some exciting new adventures.

Reach new heights by learning to rock climb. Interesting landscapes across the country challenge climbers to develop their skills and their strength. Experienced guides keep you safe and teach the correct methods. If you can’t stand the heat, look for an indoor climbing gym. There you can tackle climbing walls from beginner to expert without setting foot outdoors.

Hot dogs and fireworks, on July 2nd??

Hot dogs and fireworks, on July 2nd??

The smell of the grill, the sultry heat of a summer evening, fireworks lighting up the night— the 4th of July means summer is in full swing.

The tradition of celebrating the 4th of July goes back to the very beginning of the United States, though it wasn’t officially marked as a federal holiday until 1870. Back in the early days, red and blue paper was expensive and hard to come by so George Washington and his troops started using decorative greenery to mark the occasion.  

6 Ways to Unplug Your Kids This Summer

6 Ways to Unplug Your Kids This Summer

“It’s a nice day outside.  Why are you in here?”

You must have said it a thousand times, yet your kids are glued to their TV, video games and cell phones. Technology may be a part of modern life, but that doesn’t mean you have to let a perfectly good day go to waste. Here are some fun (and inexpensive) ways to unplug your kids this summer:

National Parks and Beaches

National Parks and Beaches

An exciting summer vacation doesn’t have to cost an arm and a leg. The United States of America maintains hundreds of national park and beach sites just for you! Visit the National Park Service website to find locations near to your home or far, far away. Many national parks offer admission for free or for a low price. Read on for some cool things you can do at national recreation sites.

OnceHub

Once Hub

OnceHub

Make more connections with an integrated scheduling platform

ScheduleOnce/OnceHub is a field-proven solution for powering online scheduling with your customers and prospects.

Solutions for every phase of the customer lifecycle

 

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Getting Ready For Q3: What Are Your Goals?

Getting Ready For Q3: What Are Your Goals?

When Walt Disney set out to create Disneyland, his goal was simple. All he wanted was to make a magical place where families’ dreams would come true. It didn’t happen overnight, of course. It took a year and a day of construction and over $17 million just to get it opened. 

Can you imagine tackling that “simple” task? Disney might have been a visionary, but even he knew that goal was huge. When we make our business goals broad and overreaching, we can easily become overwhelmed. That’s why we need to break them down into quarterly goals that are far more achievable. This is where SMART goals come in. To be most effective, your goals need to be Specific, Measurable, Attainable, Relevant, and Time-bound. Among other things, being ‘Smart’ about your goals helps keep you on track and gives you a way to measure your progress

Summer Bicycle Safety

Summer Bicycle Safety

It’s summertime and kids can’t wait to get out on their bikes on any sunny day. Depending on where you live, your children might already be out, buzzing around the neighborhood. 

Bicycling accidents are too frequent and nothing to mess around with. Here are some safety tips for you and your kids to think about:

SMS - Keap Integration

Text Messaging for KEAP

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.

Try Automated SMS for Only $1!


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Work-Life Balance Is Healthier For You and Your Business

Work-Life Balance Is Healthier For You and Your Business

Wouldn’t it be wonderful if you could leave work at the office? Imagine getting home, kicking your shoes off and never giving work another thought until clocking in the next day? For many self-employed persons, it’s almost impossible to separate work life from home life, and yet that’s one of the reasons so many people decide to go to work for themselves. 

Is it possible to obtain that perfect work-life balance? 

Work Smarter, Not Harder: Leveraging Your Experience and Knowledge

Work Smarter, Not Harder: Leveraging Your Experience and Knowledge

Have you ever noticed how many of our work-related clichés are OLD? “Put your nose to the grindstone, your shoulder to the wheel.” “Early to bed, early to rise, makes a man healthy, wealthy and wise.” Even the relatively new saying, “work smarter, not harder” has been around since the 1930s. It can make you wonder if these old platitudes have anything to do with the modern world today.