Lead magnets are as old as time. They are at least as old as selling and advertising. We definitely didn't invent them in our era, even though they are a frequent topic in discussions of Marketing 101 to marketing trends.
First let’s be clear what a lead magnet is, and isn’t.
on Monday, 13 March 2017.
Posted in Business Strategy, Marketing Tips
April 15th. It’s a day that’s become seared into the memory of millions of taxpayers each year as they eagerly gather their forms for that nice big refund or perhaps wait until the last minute to make their reluctant contribution to Uncle Sam’s coffers. But depending on how you’ve organized your business, there may be an even more important date on your calendar: the corporate tax deadline on March 15th.
For some types of businesses like sole proprietorships and some single member LLCs, the middle of March is nothing more than another day on the business calendar. However, if you’ve set up your business as a partnership or an S-corporation, you may want take the advice Julius Caesar so flippantly ignored and beware the Ides of March.
on Thursday, 09 March 2017.
Posted in Business Strategy
Featured Resource this week - Digital Product Delivery
Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 24 February 2017.
Posted in Business Strategy, Marketing Tips
Featured Resource this week - XtendIn
We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 17 February 2017.
Posted in Business Strategy, Marketing Tips
Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 10 February 2017.
Posted in Business Strategy, Marketing Tips
Featured Resource this week - Call Monitoring with Infusionsoft
Call Monitoring Integrated With Infusionsoft!
Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 03 February 2017.
Posted in Business Strategy, Marketing Tips
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 27 January 2017.
Posted in Business Strategy, Marketing Tips