Have you ever given any thought to what people will say about you at your funeral? Will they remember you fondly, tell delightful stories about your successes and describe how you were an inspiration to them?
We all want to have lived a fabulous life, a life full of satisfaction and meaning. We might want family, friends, and adventure. Or we may desire romance, a fulfilling career or engaging hobbies. Your life could have these and so much more. But how do we achieve this wonderful goal?
on Thursday, 09 November 2017.
Posted in Business Strategy
“It is a capital mistake to theorize before one has data.”
~ Sherlock Holmes, “A Study in Scarlett” (Arthur Conan Doyle)
The famous detective makes a good point—it's hard to say exactly how well your business is doing unless you have some numbers. Data is a tricky thing though, since not all of it is relevant. For example, having 2,000 likes on a Facebook page doesn't help you if none of those people have ever made a purchase. So what data should we track? How do we gather that data? What do those metrics mean?
on Thursday, 02 November 2017.
Posted in Business Strategy
Featured Resource this week - TurboDial
This Personal Communicator brings the Power of Infusionsoft to your Inside Sales Campaigns!
With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!
Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 27 October 2017.
Posted in Business Strategy, Marketing Tips
We have been in an ever-evolving battle against internet bots….it’s almost like like a sci-fi thriller….we put up an anti-bot shield and the bots defeat it, so we put up a better one.
This anti-bot shield is known as CAPTCHA. You have all seen the different things on forms, such as typing in the letters that appear, or doing some arithmetic.
on Tuesday, 24 October 2017.
Posted in Automation News, Business Strategy
We’re often told that these days marketing is a visual art. You need stunning, dynamic images that will grab your audience’s attention and make your other content really pop. And to produce those images, of course, you’ll need top quality dedicated graphics professionals.
There is some truth to this idea. Quality images can definitely make your content stand out, and potential customers will quickly turn away from large, ungainly blocks of text. But do you actually need to spend a fortune on top quality graphic design? Should you attempt to do some of it yourself?
on Thursday, 19 October 2017.
Posted in Business Strategy
A picture may be worth a thousand words, but those words still count. With all the technological toys at our disposal, great copy is still the heart and soul of any great marketing effort. It has to immediately grab a reader’s attention and then hold onto it. In today’s market, you have about 7 seconds to hook a visitor before they decide to move back to their search engine results. Great copy can set your brand apart and make all the difference in your conversion rates.
on Thursday, 12 October 2017.
Posted in Business Strategy
Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 06 October 2017.
Posted in Business Strategy, Marketing Tips