When you think of what assets your business has, several things may come to mind. If you’re the financial type, you might immediately go to your balance sheet and look at what you have in the bank. If you’re more subjective you might look at your staff and the talents they bring to the table. Both of these are good ways to judge your assets, but there’s one important factor that might get overlooked— you!
As a business owner, you already know the importance of holiday marketing and how it can impact your bottom line. And even better, when it comes to holidays, much of the work is already done for you, since each of the major holidays already has an established mood and color scheme. You can, and absolutely should, use these special days in your marketing campaign.
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The essential idea behind any business is pretty simple. You’ve got something you think somebody will want and all you have to do is convince them to pay you to get it. That is the focus of most businesses, and over the years various companies have tried just about everything under the sun to convince the public to part ways with its hard-earned money. There have been sales of all sorts, gimmicks, celebrity appearances and multi-million dollar ad campaigns to name just a few. Some of them have been successful, some not.
There are all sorts of colors out there. You have basic ones like red, green, and blue. You have fancier ones like cyan, burnt sienna and chartreuse. Do any of them really make a difference in your marketing? The simple answer is yes, color does matter. It affects our mood, our health and our willingness to open up our wallets. In fact, it should be one of the first things you think about when you plan out your marketing campaign.
You probably remember that kid back in school with the weird haircut and the big glasses. You probably also remember they always seemed to have a book in their hand. They were the eggheads or the bookworms, reading everything from Herman Melville’s classic Moby Dick to Stephen Hawking’s A Brief History of Time. When other kids were learning to read they were reading to learn.
“Intellectual growth should commence at birth and cease only at death.”
― Albert Einstein
Are you a lifetime learner? We’re all lifetime learners in a sense, even if the only thing we learn in a given day is to avoid the new pot hole on the left side of our street. We’re always changing our strategies and methods of coping as we adapt to our environment. Being a lifetime learner is more than that however. It’s a commitment to growing into our best selves.
The one thing about holidays is that there are a lot of them. We have them in all seasons and for just about every occasion imaginable. There are spring holidays and fall ones. There are happy, cheerful ones; there are reserved, solemn ones. The one thing all these holidays have in common is that they present a great opportunity for quality marketing.
There’s a lot that goes into winning a game on the gridiron. One part is to come up with a great game plan, and another is to execute that plan to perfection. But win or lose, it doesn’t stop there. After the final whistle has blown, it’s time to head to the film room to carefully examine what went wrong and look for ways to improve upon it. You can also figure out what went right and look for ways it can be repeated.