Effective business planning takes time, often months, to develop. It involves defining key assumptions, setting strategic priorities, and finalizing budgets, territories, and quotas before presenting the plan to your team. Balancing these efforts with the demands of the current year can be challenging, especially if performance isn’t aligning with expectations.

Maybe you’ve already begun planning with a system you set up earlier this year that’s proving effective. Or perhaps you’re just getting started, gathering ideas and refining your approach. Here are some things that go into an effective planning.

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.

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Christmas marketing isn't just a strategy; it’s essential for boosting sales and fostering deeper connections with your customers. To fully unlock your revenue potential during this magical time of year, it’s crucial to craft a thoughtful and creative holiday marketing campaign. Embrace the spirit of the season, and watch your business thrive!

Festive Marketing Strategies to Increase Holiday Revenue

Effective Christmas marketing requires early planning, innovative ideas, and strategies that resonate with the festive spirit and the customer mindset during the season. With this in mind, we have compiled the best Christmas marketing strategies to help you maximize sales during this holiday period:

There’s a saying: “You can’t pour from an empty cup.” In other words, you can’t give your best to others when you’re running on empty. Yet, every year, more than half of Americans leave their paid vacation days unused - missing out on one of the most powerful ways to recharge.

Why Taking a Vacation is Essential for Recharging

Vacations may feel like a luxury, but they’re essential. More than just a break from routine, they’re an opportunity to truly refill your cup—helping you return refreshed, more productive, and better equipped to handle life’s demands.

AI is transforming the way we approach marketing, and ChatGPT has become a valuable tool for marketers today. It helps in creating content, analyzing data, and enhancing workflows, all of which save time and boost productivity, leading to impressive results. You don’t need to be a tech expert to use it.

Developed by OpenAI, ChatGPT is an advanced AI language model that understands and generates human-like text in response to user input. It can answer questions, generate ideas, and produce clear, context-aware content within seconds. For marketers, this means you can save valuable time while still producing high-quality, brand-consistent content.

JoomFuse has changed the rules of membership management. . . forever.

JoomFuse integrates your Joomla! website with Keap to manage content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when.

JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

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Earn Cash Back at 2500 + Stores

Shop, earn Cash Back, get a $10 Welcome Bonus!

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InvoiceSync

Automatically Sync Keap Invoices with QuickBooks Online or Xero
No Complex Settings. No PhD in Rocket Science Needed.​ Make manual replication of invoices into your accounting system a thing of the past!

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FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

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As a Positive Intelligence^TM (PQ) coach serving small business owners struggling with stress and overwhelm, I know that sustainable transformation often emerges not from new information alone, but from the ability to reframe challenges as powerful opportunities. That’s why the concept of the “Three Gifts”—Knowledge, Power, Inspiration—can be such a game-changer for both you and your staff. By practicing these gifts, you can harness every adversity in service of your professional and personal growth.

STOP USING INEFFECTIVE CAPTCHAS
Capture More Leads, Spam-Free

SpamKill helps protect against spamming, fraud, and other malicious activities by accurately differentiating between human and non-human input behavior. Using advanced techniques such as advanced honeypots combined with activity tracking, SpamKill is able to effectively detect and prevent non-human spam submissions.

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Zacaw Website Hosting

Secure Managed 
Website Hosting 

Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.

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Wicked Reports

Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more. 

Move your ad spend optimization to reality-based decision making using real ad spend, conversions, and customer lifetime value. Stop wasting money on ad spend that doesn't convert, and scale your ad spend where it is converting.

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When you're new in town and looking to make friends, you wouldn’t simply introduce yourself, exchange phone numbers, and then disappear. Real friendships develop through consistent interaction, shared experiences, and genuine effort over time.

The same principle applies to your email list or lead database. You can't just collect contact information and expect conversions to happen automatically. To build genuine relationships with your audience, you must nurture them by consistently showing up, providing value, and earning their trust.

Understanding your ideal clients is crucial for successful social media marketing. However, it's important to acknowledge that not all of them are active on social media platforms, meaning that social media may not always be the best solution for your marketing efforts.

The key to effective engagement is identifying where your target audience is most active and tailoring your outreach accordingly. But how can you determine whether social media is essential for reaching them, and why does this matter?