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Articles in Category: Business Strategy

Getting Ready for Holiday Shopping

2020 has been anything but predictable, so it is important for business owners to take extra care this year when preparing for the holiday shopping season—especially if you are in one of the industries that have been negatively affected by COVID-19 shutdowns. As you know, a profitable holiday season could mean the difference between ending the year in the red or making a profit.

If you’re not sure where to begin to ensure a successful fourth quarter, follow our guide below:

PureChat

PureChat

The Best-Selling Live Chat Software for Small Business

Live chat and visitor tracking software has never been easier.

Close More Saleswith simple live chat software

  • Provide instant answers on your website and see visitor history.
  • See who’s on your website in real-time and start a conversation.
  • See chat metrics over time and track customer satisfaction.
  • Record every conversation and share them with your team.

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

FuseDesk



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Infusionsoft by Keap

IFSbyKeap

The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Reinventing Your Business in the COVID Era

Reinventing Your Business in the COVID Era

The world has permanently changed due to the COVID-19 pandemic, leaving many business owners wondering how they will survive. Those who adapt quickly and strategically to our new normal, and reinvent their business models, are more likely to be successful in this endeavor. The following steps will be essential:

Gearing Up for the Holidays: How Will Your Customers Shop?

It’s no secret that people have changed the way they shop over the years. A century ago Sears & Roebuck dominated the industry with their innovative mail order catalog system. In the middle of last century, the downtown department store reigned supreme. By the 1980’s, malls were all the rage. Now paper catalogs are quaint, the department store is a distant memory, and malls are decayed shadows of their former glory. If you are a small business today, you’re likely operating out of a store front in a strip mall or have given up on brick and mortar entirely. These days online is where the action is, and the Covid-19 pandemic has only accelerated a growing trend. 

Dom's 5 Hottest Picks for Infusionsoft Apps

Dom's 5 Hottest Picks for Infusionsoft Apps

Keap and Infusionsoft by Keap are extremely powerful marketing platforms that do so much well, but every once in a while you need a little help from your friends. 

By friends, I mean 3rd party products that add even more functionality to the Keap platforms. Think of it like turning Keap into the Hulk….they are green after all!

There are many great products out there and I had a really hard time narrowing it down to just 5, but if I didn’t this article would be 20 pages long!

Depositphotos

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Royalty-free Stock Photos, Vector Images, and Videos

In a library of 176 million files, you'll always find what you need. Discover a stock photography website with high-quality, Royalty-free stock images, high-definition footage, and thematic collections for all your creative projects. We're trusted by leading international companies that turn to our library for visuals.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Mindset—Visualization

Mindset—Visualization

Visualization is the process of creating images in your mind of having or doing something that you want. For years, psychologists have used this technique to help people create desired emotional states, enhance performance in various skills, and achieve goals. Pro athletes such as Tiger Woods, Muhammad Ali and Jack Nicklaus have all admitted to using visualization to improve their game. This practice has even helped a man who is paralyzed in all four limbs utilize a computer with his mind.

Mindset—Wake Up Routine

A positive mindset can be the difference between success and failure; and, during times like these, when the future is uncertain and stress levels are high, a positive mindset is especially important. In fact, your outlook on life may even affect your mental and physical health. Studies show that the health benefits of a positive mindset include:

Your New Home Office: What You Need and What You Don’t

Your New Home Office: What You Need and What You Don’t

During the month of March 2020, the number of U.S. workers doing their jobs from home doubled—from 31 percent to 62 percent—due to the onset of the COVID-19 pandemic. As a result, those workers are being bombarded with lists of “must-haves” for their home office.

This may have left you wondering, “Do I really need all that?” So, we decided to put together a list of what you really need and what you don’t. 

Gearing Up for the Holidays: What’s Your Business Doing This Year?

It’s been a long hot summer, but fall is finally approaching. And with the turning of the autumn leaves come the holidays, a steady string of special days stretching from Halloween all the way up to New Years’ Day. Each one is a unique marketing opportunity just waiting for you to find a way to creatively use it to ramp up your sales, establish your presence in the market or maybe carve out a new one. Are you ready to take advantage of this marketing cornucopia you’re about to receive? In the first of our series on Gearing Up for the Holidays, we’ll take a look at what you’ll need to boost your marketing this fall.