“Location, location, location!”
~ attributed to Harold Samuel
No one is 100 percent certain that Samuel, an early twentieth–century real estate mogul, actually said these words, but they hold true nonetheless. If you’re going to be successful in business, you need to be where your customers are. In the old days that meant putting up a store in a convenient spot and making sure your signage led would-be buyers right to your door. You might think the digital age has changed things, but it really hasn’t. Now the best real estate is made up of electronic ones and zeroes.
on Tuesday, 02 August 2022.
Posted in Business Strategy, Insights
When Walt Disney set out to create Disneyland, his goal was simple. All he wanted was to make a magical place where families’ dreams would come true. It didn’t happen overnight, of course. It took a year and a day of construction and over $17 million just to get it opened.
Can you imagine tackling that “simple” task? Disney might have been a visionary, but even he knew that goal was huge. When we make our business goals broad and overreaching, we can easily become overwhelmed. That’s why we need to break them down into quarterly goals that are far more achievable. This is where SMART goals come in. To be most effective, your goals need to be Specific, Measurable, Attainable, Relevant, and Time-bound. Among other things, being ‘Smart’ about your goals helps keep you on track and gives you a way to measure your progress
on Tuesday, 26 July 2022.
Posted in Business Strategy, Insights
Many businesses experience a slump between Memorial Day and Labor Day. Summer can be a slow time, and some may not see a sales rebound until Black Friday. In many cases, there are explanations: customers are on vacation, parents are busy with their kids’ activities, and so on. Sometimes that’s just the nature of your industry.
This doesn’t mean you should lock your doors for the summer. You may just need to rethink how and what you are communicating to your customers. The following steps can help you change your approach during rough times.
on Tuesday, 05 July 2022.
Posted in Business Strategy, Insights
Have you ever noticed how many of our work-related clichés are OLD? “Put your nose to the grindstone, your shoulder to the wheel.” “Early to bed, early to rise, makes a man healthy, wealthy and wise.” Even the relatively new saying, “work smarter, not harder” has been around since the 1930s. It can make you wonder if these old platitudes have anything to do with the modern world today.
on Tuesday, 07 June 2022.
Posted in Business Strategy, Insights
The holiday season is upon us, and you may already be feeling overwhelmed and ready for a break. We totally get it! 2021 was another doozy of a year.
But we’re here to urge you not to let this season go to waste—keep up with your marketing strategy, even if your sales are great.
on Tuesday, 07 December 2021.
Posted in Business Strategy, Insights
I was speechless. That doesn’t happen often, but it happened the other day when I was talking with a JoomFuse client.
He told me about how he was excited to launch his new Joomla website…that he had searched and searched until he found a developer who could redesign his old website and keep it in Joomla because he wanted to keep JoomFuse to interface with his Keap app.
Yep, that’s when I was so dumbfounded I didn’t know what to say for a minute.
on Tuesday, 23 November 2021.
Posted in Business Resources, Business Strategy, Insights
Can you believe it’s already November? The holidays are here and that means it’s time to start planning out the gifts you’ll give to the important people in your life.
When you’re a business owner, that list includes your clients!
If you’re short on ideas, check out our favorite go-to gifts below:
on Tuesday, 09 November 2021.
Posted in Business Strategy, Insights
