Oh, who are the people in your neighborhood?
In your neighborhood?
In your neighborhood?
Say, who are the people in your neighborhood?
The people that you meet each day.
~ Sesame Street
It’s become a bit cliché to say we now live in a global village, but it’s true.
Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
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A big stumbling block about marketing that I hear from clients is, “My copy won’t convert.” The ideas are your own but the technique can be learned by just about anyone. You might not be world-class but you’ll be better than before. Get 17 Tips here.
We’ve all heard about brain foods, and have probably seen some ad for a great new diet that will raise your IQ tenfold. In reality, all these new diets do is raise the creator’s revenue tenfold from book sales or TV appearances.
You really can’t chew your way to being the next Albert Einstein, no matter what they say. But that doesn’t mean you should give up hope. Studies have shown a strong link between certain foods and improved memory and concentration. Here are just a few:
In case you haven’t seen them, Cookie has done two iPhone commercials highlighting Apple’s “Hey Siri” functionality. I think they are very funny and very well done, but I love Cookie Monster (and cookies).
What makes these ads so cool…
Let's eat, Grandma!
Let's eat Grandma!
Language is a funny thing. Only a simple comma separates a cozy dining experience from a cannibalistic feast. Good thing for Grandma that little punctuation mark is there.
Now consider another example: working 'in' your business versus working 'on' your business. Again, the difference is small -just one letter. But that one letter can mean a lot to your business.
If you are (or were) a fan of The Sound of Music, you might remember the lyrics: “Let's start at the very beginning. A very good place to start.”
The same applies in your business.
Too many business owners make the mistake of developing their product or marketing strategy before doing the first critical step…
Featured Resource this week -
One Click Upsell
If you sell products, services or entry to events, using Infusionsoft's order forms, and you are not leading the new buyer to an immediate up sell, YOU ARE LEAVING MONEY ON THE TABLE!!!
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It is important to deliver what your members want, NOT what they need. Hang in there with me and I’ll explain.
Over the course of this series we have discussed why you should have a membership site, how you might structure it, mistakes to avoid and some specific usage scenarios of membership sites. However, if your site is not successful, none of that matters.
Viewing data used to be boring. Not anymore, thanks to the infographic.
It seems you can’t venture onto the Internet these days without running across one of these handy little aids. Whether it’s how to properly wash your dog or the keys steps to accurately installing the latest version of Adobe Photoshop, you can bet that somewhere out there is an infographic.
So how do you make use of these tools that Internet geniuses seemingly whip out of thin air, and more importantly: how do you make your own?
Featured Resource this week - Call Monitoring with Infusionsoft
Call Monitoring Integrated With Infusionsoft!
Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.
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The business world is constantly changing. (Surprise!)
Just when you think you’ve got a handle on it, some new piece of technology or some new method of doing things comes along and turns the whole thing upside down. For example, who knew, five years ago, that Facebook Ads would be all the rage now and that Instagram would be following in their footsteps? (Actually, Instagram was a fledgling platform 5 years ago - just another new place to post photos for your friends.)
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
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In a 1990's edition of the comic strip Dilbert, the Pointy-Haired Boss announces he's going off to a 4-star hotel for a two week management retreat. Needless to say, his staff isn't impressed. The strip hints at the underlying feelings many people have about corporate retreats: expensive wastes of time where executives practice silly exercises like trust falls and rope challenges, all the while gorging themselves on exotic foods in some tropical paradise.
It doesn't have to be that way.
Properly planned and executed, a staff retreat can provide a wonderful vehicle to re-energize yourself or your team, encourage cooperation across different departments and strengthen internal bonds.
You gripped the steering wheel so tightly during your commute to the office that you left claw marks. The frown lines that sometimes visit your forehead have now taken up permanent residence and invited their relatives to stay.
In other words, you might be under a little bit of a strain.
Stress is nothing new. It's been around since the beginning of time, and it doesn't appear to be going out of style any time soon. How we deal with it will go a long way to determining how productive and happy we end up being.