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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Weekly Featured Resource - Centerpointe

Featured Resource this week - Centerpointe

Did you know that if your head isn't in the right place, you can sabotage your business and personal success? Centerpointe's premier introductory product, Holosync, gives you ALL the benefits of meditation – in a fraction of the time – and without spending years learning how...

What if you could meditate like a Zen monk, literally at the touch of a button?

  • Increase your threshold for stress…deal with the ups and down of life much more easily…protect yourself from serious physical and emotional problems caused by stress...
  • Create whole-brain thinking…dramatically increase mental abilities, creativity, learning ability, focus and concentration...
  • End anxiety, fear, anger, depression, sadness, self-sabotage, substance abuse, and overeating...
  • Be happier, more peaceful, more compassionate, more at ease...

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Tired of routine? Automate!

Tired of routine? Automate!

In business, there are many times when you find yourself answering the same questions over and over. Some businesses put FAQ (Frequently Asked Questions) on their website and that helps some.

But what about the people who insist on calling instead of checking your site?

Fun in the Sun: the Cheap Way

“Summer was our best season: it was sleeping on the back screened porch in cots, or trying to sleep in the treehouse; summer was everything good to eat; it was a thousand colors in a parched landscape; but most of all, summer was Dill.”

― Harper Lee

Summer is that time of endless possibilities—three whole months when adventures of any sort could happen. Even better, summer is when so many great memories are made, and luckily those memories don't have to be expensive!

Weekly Featured Resource - iMember360

Featured Resource this week - iMember360

WordPress Membership Plugin for Infusionsoft™

Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Twitter for Business: What’s Trending in Twitter

Using Twitter for your small business allows you to keep up with your customers in real time, whether it's providing immediate customer service, researching the newest trends, gathering leads, or checking out your competitors. Keeping up-to-date on where Twitter is going can help you plan your marketing strategies, delivering value and providing your customers with the freshest ideas.

While the company has been making a profit, Twitter's stock has been steadily falling over the past year. Since Twitter isn't going anywhere, this means we will be seeing some changes soon. One change, for example, will be not including links and photos in the 140-character limit for tweets in an effort to engage more activity on Twitter.

Weekly Featured Resource - TurboDial

Featured Resource this week - TurboDial

This Personal Communicator brings the Power of Infusionsoft to your Inside Sales Campaigns!

With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!

Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

The End of Q2: How Are You Tracking Your Progress?

Your business is your baby. Just like a newborn, you want your business to grow and thrive. Keeping track of a child's progress is easy—we can watch the child learn to walk and talk, we have to buy larger clothes when the child has outgrown the old ones, and so on.

But a business's growth can be deceiving. It can be bringing in lots of money, but just as easily, have little in the way of cash flow. Your store could be full of customers, but sales could be down. So how can you tell how well your business is doing?

Back to School: Getting Back into an Education Mindset

Back to school time can be stressful for parents and students alike. The approach of autumn means students need to get back into that education mindset, and there's no time like the present to get started on the new school year. (Psst… there’s a parallel here for us as business owners so don’t be too quick to dismiss this, whether or not you have kids!)

Take a field trip. Ever have that dream where you’re late for that big test because you can't find your classroom? To make sure that dream never becomes a reality, visit your school at the first opportunity to get the layout of the land. If possible, meet the teacher and get an idea of what his or her expectations are for the new class.

What Are You Reading? —Bestselling Business Books

No matter what field you're in, taking the time to acquire some business know-how won't hurt you and could even change your life. Not all of these bestselling books contain the magic formula for success, but each has insightful advice that could make a difference.

The 48 Laws of Power.  The preface of this book states: “Today....everything must appear civilized, decent, democratic, and fair. But if we play by those rules too strictly, if we take them too literally, we are crushed by those around us who are not so foolish.” If you like Game of Thrones, then this may be the business book for you. With laws of power like “Crush Your Enemy Totally” and “Keep Your Hands Clean”, this #1 book in the Political Philosophy will help you secure your Iron Throne. Author Robert Greene uses historical anecdotes and examples to show many of the ruthless behaviors people will adhere to in an attempt to “win.”

What Are You Teaching Your Kids about Thinking Like an Entrepreneur?

“Children have never been very good at listening to their elders, but they have never failed to imitate them.”
― James Baldwin

Your children are always watching you. They learn how to act and react based on how you do. So what are you teaching them?

Learning the skills it takes to be an entrepreneur will help any child advance later in life. Here are some ways to make sure your kids are learning the things they're going to need in the future:

Focus. Period.

Focus. Period.

You can’t focus on a goal that you haven’t set yet or that doesn’t motivate you, so that’s the first step. What are you setting your goal for? Yourself? Your business? A new product or service?

We developed a simple tool to help our clients through the process, which we will share with you today.

Keeping Cool in the Summertime

It doesn't matter that you're no longer a school child—the prospect of summer can still get you excited about the prospects of adventure: family reunions, school reunions, vacations, day trips, sports, you name it. But nothing can spoil a great time in the hot weather more than… well, the hot weather.

Here are some tips for taking care of yourself and your family this summer:

Stymied for content?

Stymied for content?

Marketing your business these days is all about the content you produce that’s valuable to your prospects and customers. Some days the content creation flows like an over-the-banks river, other days barely a trickle. I’ve got a free solution for you!

5 ways to Use Creative Expression to Create a More Balanced Life

There are times when those work responsibilities seem to take over, and it appears that you have no time for anything else. Depending upon your situation you may welcome added duties—it might mean your owner-operated business is doing great. But if your health suffers, or there are ruffled feathers at home because you've missed yet another family event, it's time to reassess your work-life balance.

Having some sort of creative outlet is the perfect way to insert some of that balance back in your life. Creating something not only reduces stress and lowers blood pressure, but it allows you to access the parts of your brain which increase concentration, imagination, and inspiration.