No matter what your walk of life, you’ve seen natural talent in action. It could have been a sports phenom who made the extraordinary look easy. Maybe it was that girl who shredded advanced calculus without breaking a sweat. Whatever their field, these folks just seem to glide through challenges, leaving rest of us mere mortals to grind it out. You can’t help but be a little jealous sometimes.
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Featured Resource this week - DilogR
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If you want to connect with your customers, an email list is a must. So we’ve created a six-part series on building this invaluable link to your customer base. Here are 5 ways to build your list using your website:
This is probably the most popular way to build an email list through a website. But don’t fret. Pop ups aren’t as bothersome as they sound. Today, they are usually timed so that once a visitor to your website spends a certain number of seconds on your page, he or she will receive a pop-up relevant to their behavior. Follow best practices when creating your pop-ups, such as including a clear call to action, personalizing them to the user, offering an irresistible incentive and using an eye-catching design.
We’ve been telling stories since the days of sitting around a fire in a cave. Whether they’re happy ones, sad ones, dramatic ones or just simple homilies, people love them. In fact, it’s your story more than anything that will bring people to you and help you build your list.
Why? You can’t always win using the cold hard facts. There’s always going to be someone around who can do things better, faster, smarter or more cheaply than you can. What you do have that no one else has is your own unique story.
It’s May. Winter is finally over. The chill has retreated and tulips have replaced snow drifts on our front lawns. May is also the 5th month of the calendar year, so in honor of all things 5, we’re starting a new five-part series about building your email list.
Why should you bother? Well, here are 5 compelling reasons.
Have you ever seen someone get up on their ‘soapbox’? It’s called a soapbox because soap used to come in wooden crates and if you wanted to speak in public you stood up on one so everyone could see you. They were also free to ignore you as well, which is why the phrase took on a negative meaning. The idea became pretty clear. A call-to-action is great, but if it doesn’t motivate your audience, then it’s a waste of your time and theirs.
When it comes to effective marketing, you want to do more than just talk at a prospective client. You want to talk TO them. You want to build a relationship with them, to become their friend. And so like a helpful friend you try to anticipate their questions and provide answers, often in the form of nurture emails. The only problem is that people sometimes don’t listen to their friends. If the friend doesn’t have anything relevant or interesting to say, they’ll tune them out. The same is true with the nurture emails you’ve been sending out.
We’re back with our 6 Part List-Building Series and this week we’re sharing 9 ways to build your list using social media:
Facebook Lives are a great way to help your audience put a face to a name and feel more connected to your brand. During the recording, teach a concept or share actionable tips and strategies. Create additional useful content or a handout that contains all of the information you shared during the live stream and offer it to your audience—in exchange for their email, of course.
Take a look at the history of technological innovation and it quickly becomes clear that nothing truly starts from scratch. While there have certainly been great geniuses through the years, they all stood on the shoulders of those who came before. The automobile wouldn’t have been possible without the advances in automation and metallurgy that preceded it. The digital age would still be a science fiction writer’s dream without the groundwork in electronics and transistors.
By now you’re probably aware of what a robust email list can potentially do for your business. If you’re still not convinced, take a look at the first of our five-part series on list building.
Constructing your list is an undertaking that will pay dividends now and down the road, even if it may seem a little daunting at first. Don’t let it overwhelm you, especially when you don’t have to face it alone.
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Featured Resource this week - Missinglettr
Publishing new blog posts but not getting the attention and traffic you need?
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Featured Resource this week - Swyft Mobile
Swyft Technology provides small and mid-market organizations with a robust suite of inexpensive, cloud-based software solutions. Swyft clients benefit from increased sales and revenues that come from the automated efficiencies and increased user productivity provided by the Swyft CRM solution.
Be sure to tell Swyft we sent you!
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Featured Resource this week - XtendIn
We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)
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