Join us at the next Infusionsoft User Group meeting in Westborough, MA! It’s free, it's tomorrow -- Tuesday, August 2, 2016, 9:30 - 11:30 a.m. at Tatnuck Bookseller, 18 Lyman Street, Westborough MA, just 5 minutes west of Rt 495. See you there!
on Monday, 01 August 2016.
Posted in Business Strategy, Zacaw News
Featured Resource this week - iMember360
WordPress Membership Plugin for Infusionsoft™
Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 22 July 2016.
Posted in Business Strategy, Marketing Tips
Using Twitter for your small business allows you to keep up with your customers in real time, whether it's providing immediate customer service, researching the newest trends, gathering leads, or checking out your competitors. Keeping up-to-date on where Twitter is going can help you plan your marketing strategies, delivering value and providing your customers with the freshest ideas.
While the company has been making a profit, Twitter's stock has been steadily falling over the past year. Since Twitter isn't going anywhere, this means we will be seeing some changes soon. One change, for example, will be not including links and photos in the 140-character limit for tweets in an effort to engage more activity on Twitter.
on Thursday, 14 July 2016.
Posted in Business Strategy
There are times when those work responsibilities seem to take over, and it appears that you have no time for anything else. Depending upon your situation you may welcome added duties—it might mean your owner-operated business is doing great. But if your health suffers, or there are ruffled feathers at home because you've missed yet another family event, it's time to reassess your work-life balance.
Having some sort of creative outlet is the perfect way to insert some of that balance back in your life. Creating something not only reduces stress and lowers blood pressure, but it allows you to access the parts of your brain which increase concentration, imagination, and inspiration.
on Thursday, 07 July 2016.
Posted in Business Strategy
Your business is your baby. Just like a newborn, you want your business to grow and thrive. Keeping track of a child's progress is easy—we can watch the child learn to walk and talk, we have to buy larger clothes when the child has outgrown the old ones, and so on.
But a business's growth can be deceiving. It can be bringing in lots of money, but just as easily, have little in the way of cash flow. Your store could be full of customers, but sales could be down. So how can you tell how well your business is doing?
on Thursday, 30 June 2016.
Posted in Business Strategy
“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”
– David Meerman Scott, marketing speaker
As small business owners, we're always looking for cost-effective ways to promote our business. With over 400 million members worldwide, LinkedIn can be a great resource for connecting to current clients and customers, as well as a way to bring in new prospects.
on Thursday, 23 June 2016.
Posted in Business Strategy, Marketing Tips
As of April of 2016, there are over 1.65 billion monthly Facebook users, a 15 percent increase over last year.
One in five page views in the United States occurs on Facebook.
At a billion plus, Facebook has more monthly active users than WhatsApp (500 million), Twitter (284 million) and Instagram (200 million)—combined.
on Thursday, 16 June 2016.
Posted in Business Strategy, Marketing Tips
Join us at the next Infusionsoft User Group meeting in Westborough, MA! It’s free, it's tomorrow -- Tuesday, June 7, 2016, 9:30 - 11:30 a.m. at Tatnuck Bookseller, 18 Lyman Street, Westborough MA, just 5 minutes west of Rt 495. See you there!
on Monday, 06 June 2016.
Posted in Business Strategy, Zacaw News