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Articles in Category: Business Strategy

5 Ways to Stand Out From the Crowd by Sending Cards at Thanksgiving

With the calendar’s annual lineup of holidays approaching, it's not unusual for a business owner to wonder: “should I send holiday cards this year?” While making the decision, it's natural to ponder the benefits of spending the time and money on such an activity.

Does it really make that much of a difference?

The short answer is yes. Businesses, both large and small, still send greeting cards to their customers for many reasons, but mainly because they've found that customers still appreciate the gesture. One of the newer trends is sending Thanksgiving cards, which means your greetings will arrive before the glut of Christmas and New Years cards sent by other businesses saturate customer’s mailboxes.

Happy, Crafty Halloween!

Have you given any thought to how your business will be celebrating Halloween this year? Will you limit it to throwing a few black paper cutouts of bats in the store window, or go all out by having a sale on everything orange? Why not try a fun-filled event, sure to have your customers clamoring to attend and, just as importantly in this digital age, posting comments and photos on social media!

Everyone loves to make something, as evidenced by the success of Paint Nite or Plant Nite, where people go to a venue, such as a restaurant, socialize with their friends and go home at the end of the night with their own newly created painting or terrarium. Your business can take advantage of these trends by holding your own Halloween craft night!

Setting and Tracking Your Business Goals

Building a successful business is a challenge. The key to realizing your dream of a prosperous company is focusing your energy on well-defined goals that not only help you and your team understand the direction your business is heading, but help you get there in style.

“Goals? We're going to talk about goals again? I don't have time to make goals—I just need to make money!”

Q1: Setting Goals, Strategies and Tactics for 2017

Wouldn't it be AWESOME if 2017 were your best year EVER? Now is the time to start planning for that success!

You need to have an action plan in place so starting the new year will be easy as pie. Decide which areas you should focus on. Will you develop a new product, work on improving your sales conversion system or find some new ways to get more people in the door? Once you have a goal in mind, decide what your criteria of success will be (how many customers came in the store, how many units of the new product sold, etc.) Finally, detail what action steps you'll need to accomplish these goals and then decide who will be in charge of them.

Weekly Featured Resource - PureChat

Weekly Featured Resource - PureChat

Featured Resource this week - PureChat

The Best-Selling Live Chat Software for Small Business

Live chat and visitor tracking software has never been easier.

Close More Sales with simple live chat software

  • Provide instant answers on your website and see visitor history.
  • See who’s on your website in real-time and start a conversation.
  • See chat metrics over time and track customer satisfaction.
  • Record every conversation and share them with your team.

Check out others who we recommend - solid vendors and products that could benefit your business today.

3 Reasons for Stress and How to Combat Them

How do you deal with stress? Do you just roll with the punches, or do you find yourself sick with worry? While there are many things that happen that we have absolutely no control over—traumatic events like disasters or violence or the death of a loved one— many of the things that cause us stress are the result of our own doing or thinking. Public speaking, for example, is probably the most prevalent fear, but it can be overcome with preparation, training, and practice. It's up to us in how we deal with our fears and other stressful situations.

Weekly Featured Resource - Centerpointe

Featured Resource this week - Centerpointe

Did you know that if your head isn't in the right place, you can sabotage your business and personal success? Centerpointe's premier introductory product, Holosync, gives you ALL the benefits of meditation – in a fraction of the time – and without spending years learning how...

What if you could meditate like a Zen monk, literally at the touch of a button?

  • Increase your threshold for stress…deal with the ups and down of life much more easily…protect yourself from serious physical and emotional problems caused by stress...
  • Create whole-brain thinking…dramatically increase mental abilities, creativity, learning ability, focus and concentration...
  • End anxiety, fear, anger, depression, sadness, self-sabotage, substance abuse, and overeating...
  • Be happier, more peaceful, more compassionate, more at ease...

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

What Are You Teaching Your Kids about Thinking Like an Entrepreneur?

“Children have never been very good at listening to their elders, but they have never failed to imitate them.”
― James Baldwin

Your children are always watching you. They learn how to act and react based on how you do. So what are you teaching them?

Learning the skills it takes to be an entrepreneur will help any child advance later in life. Here are some ways to make sure your kids are learning the things they're going to need in the future:

Weekly Featured Resource - FuseDesk

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Paying It Forward

You may or may not have seen the 2000 movie Pay It Forward, which chronicles a boy's plan to do good deeds for three people. Rather than paying him back for his actions, the recipients are to pass on his kindness to three other people in hopes that there will eventually be a worldwide network of good deed doers. It was a somewhat sappy movie, but the idea did catch on.

What Are You Reading? —Bestselling Business Books

No matter what field you're in, taking the time to acquire some business know-how won't hurt you and could even change your life. Not all of these bestselling books contain the magic formula for success, but each has insightful advice that could make a difference.

The 48 Laws of Power.  The preface of this book states: “Today....everything must appear civilized, decent, democratic, and fair. But if we play by those rules too strictly, if we take them too literally, we are crushed by those around us who are not so foolish.” If you like Game of Thrones, then this may be the business book for you. With laws of power like “Crush Your Enemy Totally” and “Keep Your Hands Clean”, this #1 book in the Political Philosophy will help you secure your Iron Throne. Author Robert Greene uses historical anecdotes and examples to show many of the ruthless behaviors people will adhere to in an attempt to “win.”